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商品編號： 9-105-027 出版日期： 2004/09/09 作者姓名： Miller, Gregory S.;Cohen, Jacob 商品類別： Other 商品規格： 21p 再版日期： 2006/09/28 地域： Wisconsin 產業： Manufacturing 個案年度： 2004 - 2004
商品敘述：
Harley-Davidson manufactures and sells motorcycles. It also provides financing for retail purchases and dealer stock. Although Harley''s performance has been very strong, analysts and the press have questioned its use of a special-purpose entity to sell securities collateralized by its financing activities. Harley''s management must decide how to balance the street''s suspicion of this activity with its strategy of providing a ""whole motorcycle experience"" and the high level of profits created by the current arrangement.
涵蓋領域：
Communication strategy;Accounting;Accounting policies;Financial statements;Disclosure;Accounts receivable;Price earnings ratios;Earnings;Financing;Business models;Manufacturing
相關資料：
Case Teaching Note, (5-107-022), 11p, by Gregory S. Miller
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